Digital Media Analytics Manager
Red Carrot is seeking a Digital Media Analytics Manager to join a team supporting a variety of federal government clients with Google Analytics and Social Media Analytics to make data-driven decisions for digital campaigns. The Digital Media Analytics Manager will be responsible for the measurement, reporting, and analysis of all digital media channels and platforms. They will also support the development and evaluation of strategic communications plans.
Will require onsite work up to three times a week.
Responsibilities
- Support the development of a strategic communications plan
- Work closely with stakeholders to define KPIs and ensure results are measurable and actionable
- Execute measurement strategies for each defined digital media KPI which will demonstrate how effectively the campaigns, projects, and products are performing
- Responsible for data collection, performance reporting, and analysis of all campaign digital media tactics, i.e. search, display, online video, and social
- Use Google Analytics to develop data-driven reports
- Collaborate with cross-functional teams to develop, execute, and analyze results for digital campaigns across web, display, video, search, and social.
- Manage and optimize processes for data intake, validation, mining, and engineering as well as modeling, visualization, and communication deliverables.
- Organize and drive successful completion of data insight initiatives through effective management of analysts and data employees and effective collaboration with stakeholders.
- Use Tableau and other programs to measure campaign success
- Other duties as assigned
Competencies
- Must have at least a bachelor’s degree
- 5+ years of experience in Marketing Analytics
- Must have experience in Google Analytics
- Must have proven experience with social media tracking tools
- Communicate clearly and effectively to all stakeholders with a high degree of professionalism, diplomacy, and tact
- Proficient in Microsoft Office 365
- Effectively communicate in written and oral formats; able to respond in a timely manner to requests for information
Employee Benefits
- Top-tier medical, dental, vision, and life insurance coverage
- 401(k) plan with company matching and profit sharing
- Paid time off and Federal Holidays
- Tuition reimbursement for professional training