Marketing Account Coordinator
WB Marketing is a boutique marketing agency in Columbia, Maryland.
Our entire focus is helping colleges and universities enroll more students. We run hyper-personalized, data-driven enrollment marketing campaigns for institutions of all shapes and sizes all over the country. To do this we harness the power of bright minds and the best marketing automation tools available.
We’re currently looking for a driven Marketing Account Coordinator to join our team.
What You'll Do:
- Creating original content for efforts across web, social, email, print, and SMS
- Deploying campaigns utilizing dynamic content across these various channels
- Managing project deliverables with a strong adherence to deadlines
- Proofreading personal and colleague copywriting to ensure content is error-free
- Quality testing websites and emails to ensure accuracy and proper usability
- Improving results year-over-year through data analysis and strategic testing, proactively identifying concerns and contributing to plans to pivot strategy as needed
This Role is Right for You if You Are:
Deadline focused. You’ll miss 0 deadlines given to you by senior managers.
Committed to flawless execution. You’ll allow for less than 2 total errors when proofing and testing copy and tactics.
Competitive and driven by results. You’ll own year-over-year reporting and will conduct at least 5 A/B tests per portfolio each year to glean deeper insight into campaign performance.
Flexible. You’ll gain cross-functional experience as you support the varying campaign tactics and needs of senior managers’ client portfolios as well as the Waybetter organization.
Innovative. You’ll develop at least 1 new idea or approach per campaign each year.
Detail oriented. You’ll learn the ins and outs of what it takes to effectively build, execute, and optimize campaigns.
Confident and self-aware. You’ll be confident in your work but won’t be afraid to ask for help.
Able to switch gears at a moment's notice. If tackling multiple tasks and projects at once excites you, you’re in the right place.
A little bit creative, a little bit technical, and all around motivated with a great attitude.
Why You Want to Work at WB:
We’re an established, agile company poised for continued growth (we’ve grown by 30% in the last two years alone). Our salary and benefits are competitive. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.
WB Perks:
- Competitive salary + bonus
- Health insurance
- 401(k) with a guaranteed 3% profit sharing
- 15 days PTO plus numerous company holidays
- Paid parental leave
- Pre-set work from home days
- Professional development stipend
- Free snacks
Learn more about Waybetter: https://www.waybettermarketing.com/
Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements not available.